Thursday, March 24, 2005


Fig 22-1: The Chicken Maharaja Mac Value Meal

Everybody knows that fast food tastes good—even if it is only true for that brief period before the grease makes for a feeling in your stomach that approximates regret. This lesson, however, must be learned again and again, if the visits to McDonalds or any of its compatriots are far enough apart.

Last week in Delhi, I learned this lesson yet again for the first time, and although a Chicken Maharaja Mac is by no means a Big Mac, after not seeing a McDonalds for over two and a half months, it tasted just fine to me—even if the gratification it only lasted until that feeling of regret started to settle in.

Confidential to Ronald McDonald: See you when I get to Bombay.




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